Tillbaka
Berlin

DR. HAUS A GUEST AT KADEWE

News | Collaborations | #Berlinproduziert
The Kieback&Peter motif in the shop window of the KaDeWe
The Kieback & Peter motif in the shop window of the KaDeWe: "Dr. Haus" © Berlin Partner

The industrial campaign of the city of Berlin is entering its next phase under the banner of “#Berlinproduziert – Digital inspiriert” (BerlinProduced - Digitally inspired). After our “Dr. Haus” poster motif had already been on display at selected subway stations, it found a new home in the store window of a true Berlin landmark: the Kaufhaus des Westens (KaDeWe), The Mall of the West, on Tauentzienstraße.

Marketing Manager Katrin Thiere and street artist Alexander Isakov
Kieback&Peter Marketing Manager Katrin Thiere and Alexander Isakov ǀ © Berlin Partner

The street-art artist, Alexander Isakov, designed the store window for us. What was important to him in his installation was combining both the innovative strength of Kieback & Peter as well its respect for tradition.

Isakov: “The orange color, typical for K&P, was the starting point of my work. Everything else arose from that.”