The industrial campaign of the city of Berlin is entering its next phase under the banner of “#Berlinproduziert – Digital inspiriert” (BerlinProduced - Digitally inspired). After our “Dr. Haus” poster motif had already been on display at selected subway stations, it found a new home in the store window of a true Berlin landmark: the Kaufhaus des Westens (KaDeWe), The Mall of the West, on Tauentzienstraße.
The street-art artist, Alexander Isakov, designed the store window for us. What was important to him in his installation was combining both the innovative strength of Kieback & Peter as well its respect for tradition.
Isakov: “The orange color, typical for K&P, was the starting point of my work. Everything else arose from that.”
