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Green wall in the Füchse arena: Kieback&Peter writes fan history

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The entire Fuchsbau was lit up in green Kieback&Peter shirts © Julian Daiber

Kieback&Peter made club history at the Bundesliga top match between Füchse Berlin and THW Kiel. As the main sponsor and presenter of the day, we organized the largest fan campaign ever seen at Füchse Berlin. It was also one of the most extensive campaigns in the Handball Bundesliga.

All in green: A green fan shirt awaited spectators at every seat ǀ © Julian Daiber

 With 8,500 free fan shirts, Kieback&Peter transformed the Max-Schmeling-Halle into a uniform wall of bright green, which immediately became a symbol of team spirit, energy, and cohesion.

The response was overwhelming: over 1.5 million viewers watched the game live on ARD. From fans to the media to players, the atmosphere was described as spectacular and unique. The green backdrop provided vocal support and gave the top match an emotional power that had an impact on the team's performance and generated enormous media coverage.

The fan shirts waiting on every seat in the Max-Schmeling-Halle transformed the Fuchsbau into a green wall and made the collective strength visible.

Fans become the winning factor

Captain Max Darj felt the emotions and energy from the stands ǀ © Julian Daiber

There were also clear words of appreciation from the team. Füchse captain Max Darj expressly thanked everyone for their support:

 

"I've never experienced anything like this in my career. This green cauldron was incredible. You could really feel the energy being transferred from the stands to the field. That's exactly what we needed to win after these exhausting days. The Fuchsbau really spurred us on. A big thank you from the whole team to Kieback&Peter. It was extraordinary."

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“For me, this setting was something very special, not only as a former Fuchs player, but also as part of the Kieback&Peter team. Together in marketing, we developed this idea and implemented it step by step. We wanted to create something special, an experience. That's exactly the kind of thing that sticks in the memory. For the audience, for the club, and for us.”

Paul Drux has been completing a one-year trainee program at Kieback&Peter since June 2025

From goal wall duels to Advent joy

Fans were able to find out about jobs at Kieback&Peter ǀ © Julian Daiber

In addition to this highlight, Kieback&Peter also organized various other activities on the day. Fans tested their accuracy at our goal wall and were able to find out about training opportunities and career prospects at the career stand. During the half-time break, there was an exclusive interview with Paul Drux and a 7-meter throw against mascot Fuchsi. After the game, the youngest fans were delighted to receive Advent calendars in the Kieback&Peter Füchse design.

We would like to thank the fan club “Füchsepower Berlin e. V.” and the Füchse Crew for their tremendous support on this day. For one evening, the Fuchsbau not only stood behind the team, but also visibly stood together, and that is exactly what made this day and our commitment to the Füchse so special.

 

Impressions of the day

Slide 1
Tim Freihöfer cool as ice from 7M
Slide 2
Mathias Gidsel led Füchse Berlin to victory
Slide 2
Mijajlo Maresenić in front of the green wall
Slide 3
Kieback&Peter Presenter Day with goal wall throwing
Slide 4
Kieback&Peter clearly visible in top match