Kieback&Peter is an Official Partner of the 2027 IHF Men's Handball World Championship
By partnering with the 2027 IHF Men's Handball World Championship in Germany, we are strengthening our international commitment to handball and kicking off Kieback&Peter's 100th anniversary year with a sporting highlight.
Just in time for the start of our 100th anniversary year, Kieback&Peter is making a strong statement on the international stage: as an Official Partner of the 2027 IHF Men's Handball World Championship, the company becomes part of one of the largest sporting events of the coming year. At the same time, we are consistently expanding our long-standing commitment to handball.
Germany will host the 30th IHF Men's Handball World Championship from January 13 to 31, 2027. In Munich, Stuttgart, Magdeburg, Kiel, Hannover, and Cologne, 32 national teams will compete for the world title. Exactly 20 years after the "Winter Fairy Tale" of 2007, the world's handball elite returns to Germany.
Together on the International Handball Stage
We have been successfully involved in top-level handball for many years and have been the main sponsor of Füchse Berlin since 2023. With our partnership for the 2027 IHF Men's Handball World Championship, we are now expanding this commitment to the international stage.
"A World Championship in your own country is something very special. It brings people and nations together and creates emotions far beyond sport. The fact that Kieback&Peter will be part of this event makes us extremely proud. We have been closely connected to Füchse Berlin for many years. Now we are carrying this connection from Berlin out into the world. For us, the home World Championship is also a fantastic kickoff to our 100th anniversary year, on a stage that could hardly be bigger."
Christoph Ritzkat, Managing Partner of Kieback&Peter
Present throughout Germany
The six World Championship host cities also reflect our strong regional presence. We are represented with our own branches in all host cities. A total of 30 locations throughout Germany ensure that we are close to our customers, their buildings, and their requirements.
For our employees, customers, and partners, the World Championship will be something they can experience directly in many regions of Germany.
"Six World Cup venues, six K&P locations. The home World Championship also shows how strongly positioned we are across Germany. Our local branches are part of a network of 30 locations throughout Germany. Behind this is a clear strategic focus: we want to be where our customers are. Close to their buildings, their requirements, and the local people."
Jörg Guse, Head of Sales & Operations Germany at Kieback&Peter
Continuity in Handball Sponsorship
Our involvement in handball extends far beyond club sports. We were already present at the 2025 IHF Women's Handball World Championship in Germany and the Netherlands. With the 2027 Men's World Championship, we are consistently continuing along this path and strengthening our visibility on one of the largest international stages in sports.
Christian Sievers, Head of the IHF World Championships, says: “Kieback&Peter has established itself as a reliable partner in handball over recent years. With the 2027 IHF Men’s Handball World Championship, this long-standing partnership will continue on one of handball’s biggest international stages. We are delighted to welcome Kieback&Peter as an Official Partner of the home World Championship.”
When the opening match whistles off on January 13, 2027, in Munich, it won't just be the start of an extraordinary tournament for us. The Handball World Championship will also mark one of the first highlights of our 100th anniversary year and a special chapter in the history of Kieback&Peter.
